The Outbound Playbook

Actionable research, frameworks, and guides for recruitment agencies building predictable pipeline.

Recent Posts

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Lead Generation

How to Build a 1,000-Contact ICP List in Under 48 Hours

A step-by-step walkthrough of how we source, filter, and enrich a targeted contact list for a recruitment agency in any niche.

February 2026 · 6 min read
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LinkedIn

The 8-Touch LinkedIn Playbook That's Getting 12% Acceptance Rates

Connection requests alone won't cut it. Here's the complete LinkedIn sequence we use — from profile view to final touch — and the message templates behind it.

February 2026 · 7 min read
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Data & Research

2026 Outbound Benchmarks for Recruitment Agencies

What do good outbound metrics actually look like in the recruitment sector? We analysed 50+ agency campaigns to build this benchmark report.

January 2026 · 10 min read
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Email

Cold Email Deliverability: The Technical Setup No One Talks About

Domain warming, DKIM, SPF, DMARC — the boring infrastructure that makes or breaks your entire email campaign. Step-by-step setup guide.

January 2026 · 5 min read
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Strategy

Brand Voice in Outbound: Why Generic Messages Kill Reply Rates

Your brand voice is your competitive advantage, but most agencies sound exactly like everyone else in the inbox. Here's how to differentiate.

December 2025 · 6 min read
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Case Study

How Apex Staffing Went from 1.5% to 11% Reply Rate in 3 Weeks

A detailed breakdown of the system changes, sequence structure, and messaging pivots that transformed their outbound performance.

December 2025 · 9 min read
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